Lisa Perry
Fractional Chief Marketing Officer
​I’m Lisa Perry, a Fractional CMO with a passion for transforming businesses through strategic marketing leadership. With extensive global experience, I’ve worked across industries, from Fortune 100 companies like The Coca-Cola Company, The Walt Disney Company, and ConAgra Brands to educational institutions, startups, and innovative health and wellness brands.
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Over my career, I’ve honed my expertise in brand development, product innovation, and crafting impactful marketing strategies. Whether revitalizing legacy brands, launching new products, or scaling startups, my approach combines data-driven insights with creative solutions. My experience spans managing multi-billion-dollar portfolios, designing marketing infrastructures for startups, and delivering measurable growth in dynamic industries such as nutritional supplements, healthcare, cannabis, and education.
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Key highlights include...
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Driving Growth and Profitability:
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Developed a water portfolio strategy for The Coca-Cola Company, increasing profitability and securing new distribution channels.
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Revitalized Orville Redenbacher, achieving 15% growth and reclaiming the #1 market share.
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Innovating in Emerging Markets:
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Drove 246% revenue growth for a cannabis company, resulting in acquisition.
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Helped a nutritional supplement company achieve 30% growth and attract major CPG investors.
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Leading Transformative Campaigns:
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Delivered 70%+ awareness and 55%+ more leads for UMass Global, an online education company.
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Achieved the highest enrollment in 13 years for Pepperdine University’s business school.
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My methodology centers on:
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Strategic brand development and product innovation
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Targeted planning that delivers measurable results
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Leadership of cross-functional and high-performing teams
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Data-driven marketing strategies and ROI optimization
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Multi-channel campaign development and execution
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Building scalable marketing infrastructures and processes​
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I believe in a collaborative, hands-on approach that combines deep market insights with actionable strategies. I help businesses meet and exceed their growth objectives by aligning business goals with innovative marketing solutions. I focus on creating sustainable impact—empowering brands to thrive long after our work together.
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Are you ready to elevate your marketing strategy and drive transformational growth? Let’s discuss how my expertise can help your business achieve measurable success. Schedule a no-obligation introductory call today to get started.​
