The Executive's Marketing Playbook

Photo Credit:  iStock - ra2studio Almost four decades ago, Apple soared to prominence, airing their iconic “1984” ad during Super Bowl...

Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...

Photo Credit: Shutterstock Success in the music business has never been an easy journey or an overnight success story for anyone....

Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...

Photo Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second attention span . In fact,...

Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihanna’s Road to...

Photo Credit: Shutterstock Taylor Swift is a dominant brand, leading the industry for over 15 years with a loyal fan base. She recently...

Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....

Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...

Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are...

Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...

Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...

Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...

Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...

Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...

Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...

Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...

Photo Credit: iStock - Andril Sedykh $37 billion is wasted in ads that fail to engage target audiences every year. Do you want to...

Photo Credit: iStock - GIANT7 Every year brings new challenges that can impact how we target and engage with consumers. Understanding the...

Photo Credit: iStock - Dilok Klaisataporn Being able to clearly define your value proposition can be hugely successful for a business,...