The Executive's Marketing Playbook

Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...

Photo Credit - iStock - Cemile Bingol The metaverse is coming. Are you prepared? If you are struggling to understand what the metaverse...

Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...

Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...

Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...

Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...

Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...

Photo Credit: iStock - Andril Sedykh $37 billion is wasted in ads that fail to engage target audiences every year. Do you want to...

Photo Credit: iStock - GIANT7 Every year brings new challenges that can impact how we target and engage with consumers. Understanding the...

Photo Credit: iStock - Dilok Klaisataporn Being able to clearly define your value proposition can be hugely successful for a business,...

Photo Credit: Pexels - Henrik Pfitzenmaier A well-defined brand architecture strategy helps organizations grow, transform, attract...

Photo Credit: iStock - Rohit Kamboj When you don't have a clear brand message, this can create havoc with your internal and external...