The Executive's Marketing Playbook

Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the difference may come...

Photo Credit: iStock - CatLane Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated...

Photo Credit: iStock - drante Developing a powerful unique selling proposition (USP) can make your brand stand head and shoulders above...

Photo Credit: iStock - Olelole The brand pyramid is an outstanding marketing tool that lays the foundation of a strong brand: driving...

Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...

Photo Credit: iStock - bowie15 Market segmentation gives your brand an advantage over your competitors because you can show your...

Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information will define every strategy you...

Photo Credit: Pexels - Amina Filkins In this article, I'll provide you with an analysis user guide, complete with templates and examples...

Photo Credit: iStock - relif Let's first take a look at how your core values can positively impact your brand. Why Do Your Brand Values...

Understanding What Is Brand Value Since brand values are such a key part of developing your overall brand strategy, let's dive into...

How To Develop Your Brand Purpose So, where do we start? This article provides three steps you can take to develop your unique brand...

Why Are Purpose Driven Brands So Successful? Purpose-driven brands impact profitability, help grow sales, improve brand loyalty, and...