Lisa PerryNov 20, 20238 min readRebranding In The Music World: How Artists Transform Their Image For ImpactPhoto Credit: Shutterstock Success in the music business has never been an easy journey or an overnight success story for anyone....
Lisa PerryNov 19, 20235 min readHow Brands Can Succeed In The Digital WorldPhoto Credit: Pixaby In today's world, digital technologies have transformed how brands operate and interact with customers. With the...
Lisa PerryNov 16, 20232 min readCreating A Tagline That Packs A PunchPhoto Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...
Lisa PerryNov 15, 20235 min readWhy A Brand Architecture MattersPhoto Credit: Pexels - Henrik Pfitzenmaier A well-defined brand architecture strategy helps organizations grow, transform, attract...