The Executive's Marketing Edge Playbook

Nov 16, 20234 min read

Take Charge Of Your Visual Identity To Make It Truly Unique

Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...

Nov 16, 20235 min read

Identify The Heart & Soul Of Your Brand Through Your Brand Essence

Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...

Nov 15, 20236 min read

Shape Perceptions With Brand Messaging Framework

Photo Credit: iStock - Rohit Kamboj When you don't have a clear brand message, this can create havoc with your internal and external...

Nov 13, 20232 min read

Connect With Consumers On An Emotional Level

Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...

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