The Executive's Marketing Playbook

Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...

Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities wield unprecedented purchasing power...

Photo Credit: Shutterstock Success in the music business has never been an easy journey or an overnight success story for anyone....

Photo Credit: Shutterstock Taylor Swift is a dominant brand, leading the industry for over 15 years with a loyal fan base. She recently...

Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...

Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...

Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...

Why Are Purpose Driven Brands So Successful? Purpose-driven brands impact profitability, help grow sales, improve brand loyalty, and...