How Challenger Brands Can Steal The Thunder
Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...
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The Executive's Marketing Edge Playbook
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Lisa Perry
Nov 21, 20235 min read
Cultivating Engaged Brand Communities
Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities wield unprecedented purchasing power...
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Lisa Perry
Nov 20, 20238 min read
Rebranding In The Music World: How Artists Transform Their Image For Impact
Photo Credit: Shutterstock Success in the music business has never been an easy journey or an overnight success story for anyone....
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Lisa Perry
Nov 18, 20237 min read
The Secret To Building Brand Loyalty
Photo Credit: Shutterstock Taylor Swift is a dominant brand, leading the industry for over 15 years with a loyal fan base. She recently...
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Lisa Perry
Nov 16, 20235 min read
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...
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Lisa Perry
Nov 16, 20234 min read
What's The Secret Power That The Most Loved Brands Have? Their Personality
Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...
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Lisa Perry
Nov 16, 20234 min read
Emotional Branding: Marketing To The Heart
Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...
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Lisa Perry
Nov 12, 20232 min read
Why Purpose-Driven Brands Are Successful
Why Are Purpose Driven Brands So Successful? Purpose-driven brands impact profitability, help grow sales, improve brand loyalty, and...
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