The Executive's Marketing Playbook

Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...

Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...

Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career....

Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....

Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are...

Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...

Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...

Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...

Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...

Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...

Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the difference may come...

Photo Credit: iStock - drante Developing a powerful unique selling proposition (USP) can make your brand stand head and shoulders above...

Photo Credit: iStock - bowie15 Market segmentation gives your brand an advantage over your competitors because you can show your...