How Challenger Brands Can Steal The Thunder
Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...
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The Executive's Marketing Edge Playbook
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Lisa Perry
Nov 19, 20234 min read
Beyond The Myth: Why Effective Branding Is Crucial For Business Success
Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...
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Lisa Perry
Nov 18, 20233 min read
How To Create A Successful Crisis Communications Plan
Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career....
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Lisa Perry
Nov 17, 20235 min read
Sonic Branding: What Is It & Why Is It Important?
Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....
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Lisa Perry
Nov 16, 20235 min read
5 Brand Pillars That Are The Foundation Of Your Brand
Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are...
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Lisa Perry
Nov 16, 20235 min read
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...
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Lisa Perry
Nov 16, 20234 min read
What's The Secret Power That The Most Loved Brands Have? Their Personality
Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...
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Lisa Perry
Nov 16, 20233 min read
#1 Rookie Mistake You Don't Want To Make In Your Messaging
Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...
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Lisa Perry
Nov 16, 20234 min read
Desperate Vs. Dialed In: Which Companies Got Emotional Branding Right?
Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...
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Lisa Perry
Nov 16, 20233 min read
Why "Buy My Product" Looks Desperate
Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...
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Lisa Perry
Nov 15, 20233 min read
The Make-Or-Break Difference: Your Brand Position
Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the difference may come...
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Lisa Perry
Nov 13, 20233 min read
How To Stand Out From The Crowd With A USP
Photo Credit: iStock - drante Developing a powerful unique selling proposition (USP) can make your brand stand head and shoulders above...
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Lisa Perry
Nov 13, 20236 min read
Drive Conversions With The Right Audience
Photo Credit: iStock - bowie15 Market segmentation gives your brand an advantage over your competitors because you can show your...
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