The Executive's Marketing Playbook

Photo Credit: Lisa Perry According to data, 95% of startups fail. That's a staggering number. As an entrepreneur, our most valuable...

Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...

Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are...

Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...

Photo Credit: Pexels - Henrik Pfitzenmaier A well-defined brand architecture strategy helps organizations grow, transform, attract...

Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the difference may come...

In this article, I will give an overview of what brand purpose is as well as give you examples of what brand purpose looks like in...