The Executive's Marketing Edge Playbook

Nov 16, 20235 min read

Identify The Heart & Soul Of Your Brand Through Your Brand Essence

Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...

Nov 16, 20234 min read

Emotional Branding: Marketing To The Heart

Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...

Nov 10, 20235 min read

Marketing Metrics And The Bottom Line Impact

Photo Credit: iStock - oersin As a marketer, it is important to connect your work to business results. When you do, you will have...

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