The Executive's Marketing Edge Playbook

Nov 16, 20233 min read

Why "Buy My Product" Looks Desperate

Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...

Nov 16, 20234 min read

The High Cost Of Not Knowing Your Target Audience

Photo Credit: iStock - Andril Sedykh $37 billion is wasted in ads that fail to engage target audiences every year. Do you want to...

Nov 13, 20232 min read

Connect With Consumers On An Emotional Level

Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...

Nov 12, 20233 min read

“Everyone” Is Not Your Customer

Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information will define every strategy you...

Nov 11, 20234 min read

Be THAT Leader Who Drives Innovation

Photo Credit: Unsplash - Johannes Plenio A lack of driving innovation puts any organization at risk of failure. Xerox is a great example....

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