The Executive's Marketing Playbook

Photo Credit:  iStock - ra2studio Almost four decades ago, Apple soared to prominence, airing their iconic “1984” ad during Super Bowl...

Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihanna’s Road to...

Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...

Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...

Photo Credit: iStock - GIANT7 Every year brings new challenges that can impact how we target and engage with consumers. Understanding the...