The Executive's Marketing Playbook

Nov 19, 20234 min read

Beyond The Myth: Why Effective Branding Is Crucial For Business Success

Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...

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Nov 16, 20234 min read

Take Charge Of Your Visual Identity To Make It Truly Unique

Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...

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Nov 16, 20235 min read

Identify The Heart & Soul Of Your Brand Through Your Brand Essence

Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...

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Nov 16, 20233 min read

#1 Rookie Mistake You Don't Want To Make In Your Messaging

Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...

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Nov 14, 20234 min read

It Pays To Deliver On Your Brand Promise

Photo Credit: iStock - CatLane Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated...

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Nov 13, 20233 min read

How To Stand Out From The Crowd With A USP

Photo Credit: iStock - drante Developing a powerful unique selling proposition (USP) can make your brand stand head and shoulders above...

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