The Executive's Marketing Playbook

Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...

Photo Credit: iStock - CatLane Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated...

Photo Credit: iStock - drante Developing a powerful unique selling proposition (USP) can make your brand stand head and shoulders above...

Photo Credit: iStock - Olelole The brand pyramid is an outstanding marketing tool that lays the foundation of a strong brand: driving...