The Executive's Marketing Edge Playbook

Nov 16, 20233 min read

#1 Rookie Mistake You Don't Want To Make In Your Messaging

Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...

Nov 14, 20234 min read

It Pays To Deliver On Your Brand Promise

Photo Credit: iStock - CatLane Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated...

Nov 13, 20233 min read

How To Stand Out From The Crowd With A USP

Photo Credit: iStock - drante Developing a powerful unique selling proposition (USP) can make your brand stand head and shoulders above...

Nov 13, 20233 min read

4 Ways To Build Customer Loyalty

Photo Credit: iStock - Olelole The brand pyramid is an outstanding marketing tool that lays the foundation of a strong brand: driving...

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