Week-Over-Week Acquisition Success
Who Are They?
Aivo Health is a digital health company revolutionizing chronic pain treatment by targeting the brain to remodel neural pathways. Their approach combines years of research with innovative digital solutions, offering personalized care for individuals with persistent low back pain. Aivo’s program integrates therapeutic content such as meditation, pain education, goal setting, and habit building, all dynamically tailored to each user. The company’s mission is to help users lead pain-free lives through science-backed methods, personal coaching, community tools, and progress tracking.
Where Were They Before Working With Us?
Aivo Health secured $2.37 million in funding from four investors and was working toward reversing chronic low back pain in one million people by 2025. Their first clinical trial demonstrated significant results, with 49% of participants achieving meaningful pain relief using their proven approach.
What Problems Were They Facing?
Avio Health faced several challenges in increasing awareness and acquiring users for its chronic pain management program. The company struggled with brand visibility in a competitive market and needed to effectively communicate complex scientific concepts in engaging ways. Developing a cohesive marketing strategy and optimizing acquisition channels were critical issues. Additionally, Aivo Health required strong content production, clear product positioning, and effective KPI measurement to drive growth and attract users.
What Did We Do To Solve It?
To address Aivo Health’s challenges, we crafted a comprehensive strategy that included refining branding and audience targeting, updating messaging, and developing creative content. We implemented a targeted SEO keyword strategy and led digital advertising campaigns. These efforts drove week-over-week patient acquisitions, demonstrating the effectiveness of our approach. Additionally, we collaborated with healthcare professionals to enhance program credibility and engagement.
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