How We Can Work Together
Fractional
Chief Marketing Officer Engagement
As your Fractional Chief Marketing Officer, I provide the strategic leadership and day-to-day oversight needed to drive measurable growth. This includes developing a comprehensive marketing strategy aligned with your business goals, leading the execution of that strategy across all channels, and working closely with your internal team and vendors to ensure consistent progress. You’ll get regular (often daily) collaboration, clear direction on content, campaigns, and lead generation efforts, and a marketing system built to scale—complete with performance tracking and optimization. I also bring structure to your team with planning cycles, sprint execution, and reporting rhythms that keep everyone focused and accountable. With a 90-day minimum commitment, this engagement gives you C-level marketing leadership without the full-time cost.
Half-Day Workshop
This one-time strategic session is designed to solve a pressing marketing challenge or uncover what’s holding your business back. Through a 3–4 week sprint, we’ll conduct a focused deep dive into your current efforts, identify opportunities, and create a clear, actionable plan tailored to your goals. You’ll walk away with a prioritized punch list, a marketing roadmap covering the next 1–6 months, guidance on campaign direction, suggested budget and team resourcing, and a streamlined plan for immediate implementation. It’s the clarity and momentum you need—without the commitment of a long-term engagement.​
Fractional CMO Advisor
Once we’ve built your strategy—whether through a Half-Day Marketing Workshop or a Fractional CMO engagement—this service keeps your momentum going. As your Fractional CMO Advisor, I help ensure your plan is implemented effectively, your team stays accountable, and your marketing continues to evolve as your business grows.
You’ll get strategic oversight without the cost of a full-time executive—through bi-monthly sprint planning calls, unlimited email support, and expert input during high-stakes or time-sensitive decisions. I provide ongoing direction, help your team navigate challenges, and keep the marketing engine running smoothly.
What Clients Say
Will McMahon, Origin House/Cresco Labs
Lisa is a strong leader with experience formulating strategic brand direction. She helped build strategies that amplified the Origin House brand portfolios.